Selling your home is very personal. It’s where your kids grew up, where the holidays happened and where so many memories were made. I’ve been doing this a long time, and I’ve never once forgotten that when you hand us the keys to sell your home, you’re trusting us with something very important to you.
When it’s time to sell, you want it to go well. And one of the biggest things that decides how well it goes is how your home is marketed. Today, nearly every buyer starts online. Their first showing isn’t at your front door. It’s on their phone, usually late at night. That first impression matters more than ever.
Why marketing makes such a difference
I’ve seen two very similar homes sell very differently, just because of how they were presented. A home with dark, cluttered photos and a two-line description can sit for weeks. The same home with beautiful photos, a story that makes people feel something and wide exposure can bring in more showings, more interest and stronger offers. Good marketing doesn’t change your home. It helps the right buyers see what it’s truly worth.
“Good marketing doesn’t change your home. It helps the right buyers see what it’s truly worth.”Chris Facello
What strong listing marketing includes
- Professional photography. Bright, beautiful photos are the single most important part of your online listing.
- Video, drone and twilight shots. For many homes, aerial views, video walkthroughs and evening photos show off the setting, the lot and what it really feels like to live there.
- A well-written description. It should tell the story of your home and what makes it special, not just list the square footage.
- Getting the home ready. Decluttering, small repairs and simple staging help buyers picture themselves living there.
- Wide online exposure. Your home should be easy to find everywhere buyers are looking, plus social media and email to agents and buyers who are actively searching.
- Showings and open houses. Making it easy for buyers to see the home in person, and following up afterward.
- The right price. Even the best marketing can’t make up for a price that’s out of line with the market. Good marketing and the right price work hand in hand.
A real plan, not just a sign in the yard
Every home is different, so every marketing plan should be too. Before a home goes on the market, our team puts together a pre-listing marketing plan that covers how we’ll prepare, present and promote that specific property. Once it’s live, we keep our sellers updated on the activity, the showings and the feedback, so you always know exactly where things stand. We set the bar very high, because you deserve nothing less.
Today’s buyers are careful and they take their time. Homes that are marketed well from day one give buyers a reason to act, and they’re less likely to sit and need price reductions later.
Thinking about selling?
If you’re curious what your home might be worth, you can start on our sellers page. When you’re ready, I’d love for our team to sit down with you, hear about your goals and show you exactly how we’d market your home. Contact our team anytime.
Thinking about selling?
We just love what we do here, and we would love to work with you.